How to Use Canva for Your Online Business
Canva helps small brands and businesses take more control over their graphics and create them with a more consistent look, which is essential for effective branding and a strong online presence. Here’s how to use it.
What Is a Brand Board and What Is It For?
A Brand Board will help you with the most important aspect of your branding: visual consistency. In this post, I’ll explain what a Brand Board is, how to use it, and what it should include.
How to Create a Mood Board for Your Brand
A mood board will help you gain clarity and focus when designing your brand's visual style. In this post, I'll walk you through all the steps you need to follow to create a mood board, and what it must include to be effective.
Workflow: Brand Identity Design for Ingrid Fontana
In this post, I’ll walk you through the design process behind the corporate identity design for Ingrid Fontana.
What Branding Is (and What It Isn't)
Branding is a concept that can sometimes be hard to grasp. That’s why, in this post, I aim to make things easier for you: I’ll explain, clearly and concisely, what branding is—and what it isn’t.
What to Do Before Hiring a Designer for Your Branding or Website
In this post, I’ll share some tips on what you can do before hiring a designer for your branding or website—they’ll save you a lot of time and headaches.
Free stock photos: where to find them and how to choose the right ones
Ideally, your photos should be custom-made, but expecting that to always be the case isn’t realistic for most businesses. That’s why today I want to give you some tips to keep in mind the next time you’re looking for a photo, so you can choose one based on what best fits your brand—and not just because you think it’s pretty.
8 Branding Mistakes That Are Costing You Customers and Harming Your Brand Positioning
Effective brand design will help you establish your position and stand out in a competitive and saturated market. However, even though many female entrepreneurs know that brandingis vital to growing their business, I frequently see serious mistakes in both the brand concept and the graphic design that should support and reinforce the brand’s message.
7 Characteristics of a Good Logo
Do you know what makes a good logo? It doesn't matter whether you hire a designer to create your logo, make it yourself, or use a pre-designed one you buy online… Here are seven characteristics that a good logo should have.