Branding is a concept that can sometimes be hard to grasp. That’s why, in this post, I aim to make things easier for you: I’ll explain, clearly and concisely, what branding is—and what it isn’t.

In this post, I’ll share some tips on what you can do before hiring a designer for your branding or website—they’ll save you a lot of time and headaches.

Ideally, your photos should be custom-made, but expecting that to always be the case isn’t realistic for most businesses. That’s why today I want to give you some tips to keep in mind the next time you’re looking for a photo, so you can choose one based on what best fits your brand—and not just because you think it’s pretty.

In this post, I’ll explain how to optimize SEO on Squarespace. If you have a blog—or a website in general—you know how important it is to have it optimized. The good news is that Squarespace has everything you need to win Google over, without having to install anything extra.

Effective brand design will help you establish your position and stand out in a competitive and saturated market. However, even though many female entrepreneurs know that brandingis vital to growing their business, I frequently see serious mistakes in both the brand concept and the graphic design that should support and reinforce the brand’s message.

Do you know what makes a good logo? It doesn't matter whether you hire a designer to create your logo, make it yourself, or use a pre-designed one you buy online… Here are seven characteristics that a good logo should have.

Although Squarespace is often criticized for using templates, the reality is that all platforms do so, and this doesn’t mean that all websites built on WordPress or Blogger look the same. The secret to a good website isn’t the platform, but the design work that goes into it.

In this post, I'll show you how to design unique websites with plenty of personality on Squarespace, even though it's a template-based platform.

Brand and logo... they've been used so often together that it seems as though they're one and the same.

But no.

And in this post, I'll explain the differences.

Did you know that images can also help improve your website's ranking on Google?

Well, yes.

So in this post, I'll explain how image SEO works, how to optimize it, and why it's so important to pay attention to it.