Squarespace is perfect for female entrepreneurs and small brands, and in this post I’ll explain what changes you can expect if you switch to Squarespace from another platform. #Squarespace #SquarespaceEnEspañol #Entrepreneurship #Blogger #OnlineBusiness

One of the reasons I decided to specialize in Squarespace is because it’s a platform that empowers my clients. Since it’s specifically designed to be user-friendly, it makes the entire process of managing a website simple and intuitive, and you won’t need to commit to a website maintenance service for the long term.

It’s true that there may come a time when you want to do something on your website and would rather delegate it (I offer a design service for these situations), but these are one-off tasks… you won’t need to hire anyone to add a sign-up form, create a landing page, or change a menu.

This might sound too good to be true… so to give you a little more information, I’m going to tell you what you can expect if you switch to Squarespace from another platform.

Your site will look great even if you're doing it yourself

I always say that you really have to try hard to make a Squarespace site look bad. By default, the templates that come with the platform are high-quality and feature a modern, polished design. So if you decide to build your own website, the result will look great, even if you don't know much about design.

Of course, once your business is up and running, it’s a good idea to invest in a professional website design, because a visually appealing website isn’t necessarily one that functions well and works for you and your business (I’ve discussed this topic in more detailhere and hereas well).

But my point right now is that if you're in DIY mode—whether because you're just starting out or because it's not yet time to make a big investment in your site—Squarespace is a great place to start if you want a powerful, functional website that looks very professional.

It has all services integrated

I’ve mentioned this before, and for me, it’s one of Squarespace’s biggest advantages. When you sign up for a Squarespace plan, it comes with hosting, dozens of premium, responsive templates for your site, an SSL certificate, and in some cases, even the domain name.

This saves you a ton of time and mental energy that you’d otherwise spend figuring out which hosting provider to choose, which SSL certificate to get to secure your site, checking whether the template you buy is responsive or lets you make changes… you get the idea. Usually, you have to hunt down all these pieces in different places and then put them together into a website… and just thinking about all that starts to overwhelm me.

With Squarespace, all you have to do is choose the plan that best fits your needs, pay for it, and you're all set. That's it. You now have your website with unlimited hosting and everything you need to get started.

It is a user-friendly platform

As I mentioned at the beginning, Squarespace is designed with the DIY entrepreneur in mind, so the user interface is very intuitive. If you’re logging into the platform for the first time, it’s normal to feel a little lost because you’re not familiar with it, but as soon as you start playing around with it a bit, you’ll see that the learning curve is very steep and that it’s very easy to add and edit content.

Both the way the website is structured and the process of adding and editing content are very visual, and you can move content blocks within a page simply by “dragging and dropping.” Plus, most templates offer plenty of customization options without requiring any coding, so you can easily modify your website’s design to align with your branding (in this article, I give you several examples of what you can customize and how, and in this other one, I show you examples of websites with unique designs created using Squarespace).

If you're curious about how Squarespace works behind the scenes, you can create an account and try it out for free for two weeks (extendable to a third). You can also sign up for my Squarespace course on Domestika to see what the platform looks like from the inside and learn how to create and customize a website with a blog (and if you decide to build your site on Squarespace and hire one of my services—either web design or consulting and customization—you’ll receive a 20% discount on your first annual payment).

You'll have the freedom to manage your own website

Thanks to its user-friendly interface and the integration of services within the platform, you’ll have a lot of freedom when it comes to managing your own website. With Squarespace, it’s very easy to make changes and create content, and you won’t need to install plugins or hire someone else to handle basic website tasks such as:

Create landing pages to attract subscribers (here are a few examples of whatyou can do with Squarespace landing pages).
Create contact forms or mailing list sign-up forms.
Add buttons to create calls to action.
Edit the items in a menu.
Create new pages and modify your site's structure.
Change your site's design.
Start selling services and products (physical or digital).

You can change all of these things yourself with just a few clicks in a matter of minutes. Everything is included in the platform and is user-friendly.

the most important thing to me: peace of mind

When you switch to Squarespace, your website stops being a constant source of stress.

Another advantage of Squarespace not having plugins is that all the features it includes are built right into the platform itself. This ensures there are no compatibility issues between these features, that they won’t stop working due to an update, that your site won’t suddenly break, or that you won’t lose your online store overnight. Just like with web design, I also often say that you really have to try hard to break a site on Squarespace… I still haven’t managed it, and believe me, I’ve experimented with code and all sorts of weird things!

Of course, there are situations where this can be limiting… for example, if you run an online school that requires user accounts, I wouldn’t recommend Squarespace because it currently doesn’t have this feature built in (it’s only available for customer accounts in online stores)… unless you want to sign up for a specialized course platform like Teachable. That’s why I always say that Squarespace is perfect for certain cases, but by no means for everyone… to say something like that about any platform would be crazy.

Now, in my case—and in the case of many female entrepreneurs and small brands—we need:

a website to showcase their services,
a blog or an online magazine,
showcase their portfolio in a very appealing way (as photographers or illustrators),
sell digital products and attract subscribers,
or run a small shop with a modest inventory...

Having a centralized platform that includes everything we might need right out of the box is a real advantage and saves us a lot of time and headaches.

Because even though our main job might be designing, painting, decorating, or writing, the reality is that we do so many, many other things… and we simply don’t have enough time, brainpower, or mental health to keep up with it all. And having to go around asking in forums or Facebook groups which hosting provider they recommend, which plugin is best for doing this or that, how to install it, what to do when we install it, and (horror of horrors!) half our website has disappeared… is really exhausting.

So knowing that when I hand over a Squarespace website to a client, she’ll be able to manage it without any hassle… is wonderful. It gives both of us peace of mind. That’s why I say Squarespace empowers female entrepreneurs who wear many hats and small brands, because we gain autonomy over our websites and significantly reduce a common source of stress.

Finally, I want to mention that if you’re coming from another platform like WordPress, Blogger, Shopify, Etsy, or Big Cartel, you can import your content so you don’t lose it. The process isn’t perfect, and some things have to be imported manually, but at least it helps you import a good portion of the information automatically (and if you need help with this, feel free to contact me).

Here are a few things you can expect if you decide to make the switch to Squarespace, but if you have any questions or want more information, just ask me in the comments and I’ll get back to you right away.

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