Effective brand design will help you establish your position and stand out in a competitive and saturated market. However, even though many female entrepreneurs know that brandingis vital to growing their business, I frequently see serious mistakes in both the brand concept and the graphic design that should support and reinforce the brand’s message.

Here are six female entrepreneurs who share why they use Squarespace, what their experience has been like working with the platform, and whether or not they recommend it.

Do you know what makes a good logo? It doesn't matter whether you hire a designer to create your logo, make it yourself, or use a pre-designed one you buy online… Here are seven characteristics that a good logo should have.

As I've already mentioned, even though Squarespace uses templates, you can customize them to create a unique, authentic look that sets you apart.

And the best part?

You can customize the template in countless ways without writing a single line of code. So in this post, I’ll give you the tips you need to dive right in and build your own website on Squarespace without worrying about it looking like everyone else’s.

Although Squarespace is often criticized for using templates, the reality is that all platforms do so, and this doesn’t mean that all websites built on WordPress or Blogger look the same. The secret to a good website isn’t the platform, but the design work that goes into it.

In this post, I'll show you how to design unique websites with plenty of personality on Squarespace, even though it's a template-based platform.

Brand and logo... they've been used so often together that it seems as though they're one and the same.

But no.

And in this post, I'll explain the differences.

What works perfectly for you might not be right for me. And that goes for website-building platforms too: Blogger, WordPress, Squarespace... none is better or worse than the others.

They simply have different features that may or may not suit different people, depending on their tastes and needs.

In this post, I’ll explain why, in my case,I chose Squarespace over WordPress.

Did you know that images can also help improve your website's ranking on Google?

Well, yes.

So in this post, I'll explain how image SEO works, how to optimize it, and why it's so important to pay attention to it.