Custom Web Design on Squarespace
Banquete de ideas · Creative Agency
Project Details
Client:
Banquete de Ideas, a creative agency founded by Marta Simonet and Jaime Collazos, specializing in strategy and digital content production for the food industry.
Project type:
Custom web design.
Project portfolio.
Blog settings.
Platform: Squarespace.
Visual identity design and creative direction for the project: Criatura Estudio.
need:
Their previous website didn't do justice to the true quality of their work: they had been finalists in the Ads of the Year awards with campaigns like #aguacadabra for Bezoya, and had developed powerful creative concepts such as La Tazeta, Bebecetas, and Verano Covapetecible for COVAP, but their digital presence didn't convey that strategic and creative prowess.
Once we had developed the Criatura Studio brand, we moved on to implementing it in a web application that would live up to the new visual identity and position them as industry leaders.
Project objectives:
The website had to address several critical issues:
To reflect the brand’s existing strong visual identity, not competing with it but complementing it.
Clearly outline a diverse range of services: from digital strategy and content production to renting the TARRO space.
Create a browsing experience that reflects their approach to work: grounded in a solid strategy yet retaining a creative spark, enhanced by animations and interactive elements throughout the website.
To position Marta and Jaime as professionals without the firm simply becoming “the brand name for two personal brands.”
Facilitate the conversion process by providing specific forms for each service.
For this project, we designed the website from scratch, building on the visual system developed for the branding. We experimented with colors and textures, but prioritized clarity in the information hierarchy, galleries showcasing the conceptual work (not just the final visual result), and a conversion-oriented structure.
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We had a website that no longer reflected who we are. Not just in terms of aesthetics, but especially in terms of strategy and content. Working with you (and with Hugo on the branding) has helped us take a step back, get organized, make decisions, and make it all happen. What stood out most about your work were your creative ideas, your knowledge of the platform, and your strategic vision. We believe this is a combination worth considering when hiring a designer.
A Feast of Ideas
, Content Production Company
