Ideally, your photos should be custom-made, but expecting that to always be the case isn’t realistic for most businesses. That’s why today I want to give you some tips to keep in mind the next time you’re looking for a photo, so you can choose one based on what best fits your brand—and not just because you think it’s pretty.

Did you know that images can also help improve your website's ranking on Google?

Well, yes.

So in this post, I'll explain how image SEO works, how to optimize it, and why it's so important to pay attention to it.